CREATIVE LEAD
ART DIRECTION
ILLUSTRATION
GRAPHIC DESIGN
PROJECT MANAGEMENT
The Kumbak II
THE ROALD DAHL STORY COMPANY
Created as The Roald Dahl Story Company's annual festive gift, this limited edition of 380 copies presents The Kumbak II, a previously unpublished story written by a young Roald Dahl.
A sound wave forms the central design element, with varied blind embossing reflecting the changing pitch and rhythm of the sound.
Dig in
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Create the annual festive gift for The Roald Dahl Story Company. Produced in a limited edition of 380 copies, the gift would introduce The Kumbak II, a previously unpublished story written by a young Roald Dahl, through a premium book and keepsake.
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I led the design and project management from concept through to production.
I developed the creative direction, specified materials and finishes, and collaborated closely with production to oversee manufacturing, finishing and fulfilment.
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A sound wave flows across the slipcase and book, connecting the two as the gift is opened.
The waveform is inspired by the vocal pitch of Pure Imagination, with varied blind embossing reflecting the rise and fall of the song. It creates a subtle link across Roald Dahl's worlds, while a bullet cuts through the negative space to reference a pivotal moment in The Kumbak II.
Deep blue paper and copper foil evoke the mystery of time travel, while carefully selected paper stocks distinguish the introduction, handwritten manuscript and typed pages.
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Editorial DesignWeek Awards Shortlist
Donald Sturrock | Author & Biographer
Stephanie Griggs | Creative Director
Louise Newman | Proofreader
Kingsbury Press | Production
We Are Studio | Photography
With thanks to:
The Roald Dahl Story Company and the Roald Dahl Museum & Story Centre.
