THE witches
special EDITION GIFT

I led on the design of this special edition gift for The Roald Dahl Story Company. In a limited run of 360, the book contains an unpublished alternate ending to Roald Dahl’s The Witches. Quentin Blake’s illustrations are foiled on to the book and envelope, using colour-matched string to incorporate some of Dahl’s playful storytelling.

A limited colour palette of gold, cream and green is used, themed to the story’s Formula 86. The gift is built so that the book and translucent gift card sit flush in the envelope. I drafted the copy for the gift card, and the introduction was provided by Roald Dahl’s biographer, Donald Sturrock.

“IT DOESN’T MATTER WHO YOU ARE OR WHAT YOU LOOK LIKE, SO LONG AS SOMEBODY LOVES YOU.”

COLLABORATORS & CREATORS

ROALD DAHL STORY COMPANY. Brief.
ROALD DAHL MUSEUM & STORY CENTRE. Archive materials.
QUENTIN BLAKE. Illustrations.
DONALD STURROCK. Author & Biographer.
KINGSBURY PRESS. Production.
WE ARE STUDIO. Photography.

JULI HAAS. Senior Graphic Designer.
LOUISE NEWMAN. Proofreader.